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What is considered "customer information" and how do we collect it?

Customer information means non-public, personally identifiable information about a consumer or a consumer's current or former relationship with us.

We collect and use only the personal information about you that is necessary to provide superior customer service, maintain and administer your account and provide financial services that are of interest to you. Generally, the information we gather is provided directly by you. Additional information may be gathered from outside sources such as public records, market research and credit reports. The type of information we collect and use is:

• Application Information - Information we receive from you from applications or other forms such as your name, address, Social Security Number, assets or income.
• Transaction Information - Information about your transactions with us such as your account balance or payment history.
• Third-Party Information - Information such as household demographics obtained from specialized marketing information firms.
• Consumer Reporting Information - Information we receive from consumer reporting agencies and others such as your creditworthiness and credit history.